Manufacturers are poised to tackle the various challenges of the chips category.

Whether gearing up for summer travel, or simply packing for a summer picnic, Frito-Lay has a variety of flavors and on-the-go options to help consumers fuel the summer fun. 

Consumers can try all three Flavored by Philly Contest flavors and vote for the best.

The brand best known for its kettle-cooked sweet potato chips is now at 800 US Walmarts.

Available now through September, the chips' fiery flavor builds off the original Utz Mike’s Hot Honey chips but with three times the heat.

As a Preferred Salty Snack of the Kentucky Derby, the popped, never fried snack offers at-home Derby viewers the chance to win $20,000 plus a Derby-style garland of PopCorners.

The chip will make its theatrical movie debut in The Garfield Movie in May, and is celebrating with a limited-edition Garfield-themed bag, a larger-than-life mural, and more.

Lay's continues to celebrate soccer by tapping "Chip Shot" Legend Lionel Messi for a new commercial, a consumer sweepstakes, and limited-edition commemorative Lay's packaging.

This year marks 20 years of MTN DEW's Baja Blast and to celebrate the "Bajaversary," Frito-Lay's Doritos brand has teamed up with MTN DEW to add Doritos Baja Fiery Mango to its lineup.

The new flavor is available for a limited time starting this spring at retailers nationwide for an SRP of $5.29.