Consumers continue to crave salty snacks—that behavior isn’t fading anytime soon. However, shoppers increasingly seek more meaningful than mindless noshes.
The new veggie-based twist on BBQ potato chips include a crispy, crunchy air-dried carrot tossed in extra virgin olive oil and a bold, smoky barbecue seasoning.
Cheez-It crackers are a testament to American snacking ingenuity. Introduced in 1921, the amazingly popular, one-inch-square, 100% real cheese snack crackers have maintained a steadfast ability to reach nearly every consumer demographic, with an inherent, near-universal appeal.
Product purchase and consumption patterns in America point toward a desire for affordable simplicity in our foods. This has catalyzed ongoing product development efforts to meet increasing consumer demand for natural and organic snacks. And efforts to bring cleaner snacking options to more Americans find increased success when retailers can offer such simplified products at affordable price points.
Pizza is essential to a high percentage of Americans, a fact reflected in the over $6 billion annual sales for this market segment in frozen retail pizzas alone. While diversification of crusts and ingredients is attracting health-conscious consumers, there is still demand for high quality, Italian-style premium frozen pizza.