Ice Breakers Flavor Shifters marks an addition to the brand, broadening its lineup as consumers seek new forms of sensorial stimulation in their gum choices.
We recently connected with Joe Foguth, sales operations analyst, Gerrit J. Verburg Company, about the company's decision to expand its portfolio, plus trends in the category.
The latest addition to the Liquid Core family of brands aggregates everything the company has developed into a new direction that better aligns with its functional ingredient delivery system.
The brand's new flavor lineup starts with Popeye Spinach Gum, and is expanding to other flavors influenced by fictional characters in August and September.
Included in the offerings: a new range of pressed candy which includes Fruitz—Assorted Fruit-Shaped Pressed Candy, Watermelon Powder Filled Gumballs, and Puzzle-Shaped Gummies.