Ice Breakers Flavor Shifters marks an addition to the brand, broadening its lineup as consumers seek new forms of sensorial stimulation in their gum choices.
The new offerings from Kool-Aid and Warheads Rock Candy Sticks will be available in seasonal two-packs with a holiday design, along with Warheads Countdown Calendar and Hilco’s peppermint spoons.
Atkins has introduced a new creative campaign, "Atkins Way," an embodiment of the brand's new emotional brand positioning, along with a series of new product offerings.