Inspiring impulse shopping online, offering mini meals and creating better search results are all crucial to confectionery success in 2019 — at least according to Hershey.
Mars, Mondelēz, and Hershey are the leading marketers of gum.
January 2, 2019
Market research firm Packaged Facts estimates chewing gum sales comprise 11 percent of the total U.S. retail candy market, which also includes chocolate and non-chocolate candy products.
Former President George W. Bush shared a mint with Former First Lady Michelle Obama at two different funerals, proving candy can even create common ground.