It’s no secret that consumers seeking food without certain allergens, animal products, pesticide use or GMOs are at a disadvantage when it comes to finding items that meet their needs. Fortunately, product variety and transparency will continue to improve as more manufacturers move into the space and adopt measures to make information available.
Inspiring impulse shopping online, offering mini meals and creating better search results are all crucial to confectionery success in 2019 — at least according to Hershey.