The brand’s co-founders, a pastry chef and a nutritionist, offer a range of better-for-you flavors with names and ingredients inspired by Black culture.

Chex x Peanuts Holiday boxes are available at retailers nationwide now starting at $5.39. 

The three limited-time-only cereals encompass Halloween and the winter season.

The athlete and the cereal brand also have hinted at a fashion collaboration dropping in the near future.

The product bears a simple ingredient list, with no soy, dairy, or artificial sweeteners.

After gracing the box this spring, sports icon Billie Jean King proudly passes the Wheaties Champion torch to Coco Gauff.

While the breakfast category has mostly remained stagnant, producers continue to innovate.

The blend features the rich, sweet taste of salted caramel balanced with the brand's classic crunchy bunches. 

The inspiration behind the partnership came from WK Kellogg Co's commitment to providing consumers with innovative flavor experiences in the cereal aisle.

Vanilla Chex is returning to shelves, and Birthday Cake Loaded is a new product.