Breakfast is said to be the most important meal of the day—while that fact might be debatable, there’s no denying that breakfast goods continue to be vital to bakery producers, thanks to discerning consumers with the morning munchies.
“Shoppers are demonstrating desire for trusted, high-quality brands,” says Jake Huber, director of U.S. Sales, St Pierre. “Whilst retailers are reviewing private label programs to inject brand personality and drive sales, it is authentic brands like St Pierre that are best-placed to help retailers meet that demand.”