When they think of Pop-Tarts, most consumers associate the toaster pastry with breakfast time. However, a significant number of them (this writer included) have been known to snack on the items morning, noon, and late at night. The popularity of the Pop-Tart has inspired brand owner Kellanova to introduce new formats, and Jerry Seinfeld to tell a version of the story (somewhat fictionalized) about the food.
To learn about the fascinating evolution of the famous toaster pastry brand, Snack Food & Wholesale Bakery connected with a few experts from brand owner Kellanova: