With its 100-year anniversary not long down the road, Loacker has a long track record of offering chocolate-covered wafers and other sweet treats that attract consumers. Then, well ahead of the winter holidays, the company’s team sets to work developing special seasonal items suitable for sharing and gifting. To learn more about its approach and mission, Snack Food & Wholesale Bakeryconnected with TJ Rooney, president of Loacker North America.
Jenni Spinner: Could you please share a bit about Loacker’s history, and what sets it apart from other confectionery/cookie companies?