In partnership with franchisee Americana, the company known for its Original Glazed doughnuts and coffee will now be making doughnuts fresh daily in Morocco.

Products range from a Fritos x Twisters partnership, to a Claussen x Baked by Melissa pickle cupcakes collaboration, to Cheetos Pretzel Bites from Pretzelmaker.

The expansion is part of its strategic growth plan to bring its doughnuts to more consumers around the globe through its capital-efficient hub and spoke model.

Krispy Kreme’s Go USA Collection can be purchased for the duration of the games in-shop and for pick-up at participating shops or delivery via Krispy Kreme’s app and website. 

The transaction represents a $350 million total enterprise value, which has doubled since Krispy Kreme’s 2018 acquisition.

The collection features three Parisian dessert-inspired doughnuts, available beginning July 15.

Red, white, and blue doughnuts parade into shops beginning June 21.

Fans can enjoy a 10-count cup for just $1 from June 10–16, with purchase of any dozen doughnuts.

Effective June 25, Adams will report to Josh Charlesworth, president and chief executive officer of Krispy Kreme.

The Southern Sweets collection of baked treats is inspired by the singer.