Puffed and extruded snacks, a subset of the salty snacks category, continue to rise in popularity as snack producers continually bring ingredient and product format innovations to the table.
Category and product line growth comes in many forms in this industry. And not everything is about clean label and better-for-you. A foundational rubric of snack product success is pure enjoyment.
Nearly everyone in the United States has a snack at least once a day, and the frequency of snacking is on the rise. Snacking, for an increasing percentage of the population, is a lifestyle, with multiple eating occasions replacing mealtimes.
It’s no question that U.S. consumers are snacking more, and manufacturers have risen to support, and even drive, this trend. But the prevailing idea that most consumers snack "on the go" might not be totally accurate, the Hartman Group reported.
Taste remains a key driver in consumer food purchases. According to the 2018 IFIC "Food and Health Survey," taste was rated the No. 1 factor, with 81 percent of consumers stating taste impacts their decisions. Consumers still seek nostalgic, familiar flavors, but also flavors that appeal to their adventurous side.
With better-for-you trends dominating virtually every food and beverage category, how do puffed and extruded snacks fare? As it turns out, this category is in a unique position to capitalize.
Chefs and food scientists alike are still focusing on developing the next new groundbreaking snack, but now with a back-to-basics approach focusing on whole and natural food ingredients to meet consumer demands.