The tortilla chips market continues to evolve, catering to desires for bold and interestingly spiced products. Millennials, in particular, are craving adventurous and ethnic flavors. As a result, we're starting to see a wider range of new and interesting flavors hitting the market.
Utz Quality Foods Inc. has partnered with Heluva Good! Dips to introduce a line of potato chips infused with the flavors of Heluva Good!’s most popular dips.
Sriracha and bacon have been flavor stars for the past two years, appearing in and on a host of foods. Around the same time, natural blues and greens arrived on the scene, giving snack producers and bakers even more color options.
Lay's Cappuccino, Lay's Cheddar Bacon Mac & Cheese, Lay's Kettle Cooked Wasabi Ginger and Lay's Wavy Mango Salsa flavored potato chips were selected as finalists from the more than 14 million entries. Consumers can vote for their favorite flavor online July 28 to Oct. 18.