Ghost, a lifestyle brand of sports nutrition products, energy drinks, and more, is entering the food category with a high-protein cereal line that was built in partnership with General Mills.
The original thin sweet snack, Sheila G’s Brownie Brittle, is launching two new product lines: Brownie Brittle KETO and Brownie Brittle PROTEIN to help consumers achieve their lifestyle goals without sacrificing the deliciousness of Brownie Brittle.
Nuts, seeds and other inclusions add new dimensions of color, appearance, texture, nutrition, flavor and more to an increasing range of snack and bakery products. Nut and seed consumption has continued to increase over the past several years. One of the contributing factors to the growth is consumer awareness and interest in plant-based foods.
While many snack categories find themselves reassessing and reformulating amidst healthy eating trends, the snack and nut mix category benefits from being seen as an intrinsically healthy choice.
Snack mixes and nuts have always been a popular snack because they have a "health halo," and are also usually available in on-the-go varieties. Over the past year, consumers have continued to search for better-for-you snack mixes, but at the same time, they're also looking for new and innovative flavors and varieties that are perhaps more exotic than previous incarnations, with touches of indulgence.