The past year has provided several key indicators that fresh bread products, including packaged bread, bagels, and English muffins, are gaining new levels of consumer interest.
In April, the brand introduced Sweet Chews, its first innovation outside of the gummy category. While fans had been asking for a fruit chew product, the timing wasn’t ideal, with the onset of the COVID-19 pandemic.
Sugar is now squarely top of mind for consumers. According to the 2019 International Food Information Council (IFIC) "Food & Health" survey, limiting sugar intake is one of the top ways in which consumer diets have changed over the past several years, and 80 percent of consumers are trying to limit and/or avoid added sugars.
Consumers are actively looking to change their diets by reducing their sugar intake and live healthier lifestyles, but there are many challenges to achieving sugar reduction.
Solution reduces sugar while maintaining taste, mouthfeel and texture.
June 26, 2019
DouxMatok has raised $22 million in a series B funding round, enabling large-scale production and sales of its sugar-reduction solution as it hits the European and North American markets.