According to the 2014 “Conscious Consumer” study from Gibbs-rbb Strategic Communications, Americans are willing to spend 31 percent more per week on groceries if those products are made in ways that align with their social and environmental values.
Building on the success of the first WCC in Abidjan, Côte d’Ivoire in 2012, the second edition once again provides a forum for the global cocoa economy to come together and exchange sustainability strategies and discuss opportunities and challenges.
Company looks to expand effort as all participating farmers pass certification audit.
May 7, 2014
The successful launch and completion of its HERSHEY LEARN TO GROW program in Ghana, which was implemented 18 months ago to help increase the incomes and improve living standards of more than 1,400 cocoa farm families there, has prompted The Hershey Co. to expand the initiative.
Company to promote gender equality in its Cocoa Life sustainability program.
May 7, 2014
In Ghana, female cocoa farmers earn 25-30 percent less than their male counterparts; in Cote d'Ivoire, women in cocoa communities earn up to 70 percent less than men.
During his conversations with the farmers,
Agostoni discovered that they were
frustrated in putting so much effort into
their cocoa crops and seeing little return.During his conversations with the farmers,
Agostoni discovered that they were
frustrated in putting so much effort into
their cocoa crops and seeing little return.
"We have people here who understand how to make chocolate... I want to ensure that we have an environment where these people can thrive,” Wurscher says.