Football pros, brothers J.J. and T.J. Watt exemplify greatness on the field and in the community, and represent the first time the brand has highlighted brothers together on the box as Wheaties Champions

Available in full or half-sheet options, the no-bake brownies can be served as a standalone treat or customized for a variety of other desserts.

To succeed, a new snack or bakery product needs to engage consumers on a number of levels. Is the product truly original and innovative? 

The cosmic snacks come in three flavor varieties including Solar Melon, Star Berry, and one mystery flavor.

The brand’s savory snack bars are available nationwide in three fan-favorite flavors: Everything Bagel, White Cheddar, and Smoky BBQ.

The brand will release limited-edition Pillsbury Brunch Bouquets created by Miami-based Chef Amaris Jones.

General Mills today announced Lanette Shaffer Werner has been named chief innovation, technology, and quality (ITQ) officer, effective June 1.

To create an immersive brand experience, with the ability to connect meaningfully with teen consumers across a variety of touchpoints, General Mills is partnering with internet personality and TikTok creator Emily Zugay.

Company advances new climate plan and shares progress against diversity, inclusion, and belonging commitments.

Characters from the Marvel film will pop up on snacks, cereals, and other products.