Vanilla Chex is returning to shelves, and Birthday Cake Loaded is a new product.

General Mills and Minecraft are bringing adventurers on their next journey through a world of fruity flavors with General Mills’ Minecraft Fruit Flavored Snacks.

Each bag includes uniquely flavored pieces like Spices & Herb Chex, Ranch Flavored Wing Puff, Toasted Breadstick, and Buffalo Sauce Chex. 

Consumers can tilt the box from side to side to see Goku go Super Saiyan for Reese's Puffs cereal. 

Available in three flavors, Totino’s new Breakfast Snack Bites are ready in just two minutes

The General Mills cereal has put the 20-time Wimbledon champion on their packaging.

General Mills' Fiber One, the brand known for macro-friendly bars and brownies, has released its latest innovation to help consumers stay on track: Fiber One Donuts.

With more than 20 g of protein per serving, Wheaties Protein is the brand’s newest innovation created for everyday athletes.

Ghost, a lifestyle brand of sports nutrition products, energy drinks, and more, is entering the food category with a high-protein cereal line that was built in partnership with General Mills.

Cinnamon Toast Crunch Waffle Cereal combines cinnamon and maple flavor in waffle shapes.