In addition, brands announce #FlavorRevealContest on TikTok.
April 4, 2023
In a first-of-its-kind mash-up, Jack Link's and Frito-Lay have released Jack Link's Doritos Spicy Sweet Chili-flavored and Flamin' Hot-flavored Original beef jerky and meat sticks.
New campaign encourages chip lovers to 'choose the flavor that speaks to you.'
February 17, 2023
NBA legend Charles Barkley joins exclusive roster of Ruffles Chip Deal Athletes, including LeBron James, Jayson Tatum, and A'ja Wilson, in a new campaign and new Ruffles flavor.
Brand to give away rings to five fans starting February 9.
February 8, 2023
The portfolio of brands is debuting a one-of-a-kind collection of five Super Bowl-inspired rings that each tout one legendary snack: Cheetos, Doritos, Lay’s, Ruffles, and Tostitos.