Van’s Whole Grain Crackers from Van’s Natural Foods are baked with nutrient-rich whole grains, including oats, brown rice, millet, quinoa and amaranth.
Under the Mission umbrella of better-for-you products is the company’s first line of artisan-style tortillas, a soft, flexible tortilla that contains up to 33 g. of whole grains per serving, is a good source of fiber and features 100 calories or less.
Authenticity, versatility and bold flavors are in demand when it comes to ethnic foods. Manufacturers are finding many clever ways to meet consumer preferences in this up-and-coming market segment, all while keeping healthfulness in mind.
Consumer demand is growing for baked goods and snacks made with whole and ancient grains. And grain suppliers are ready to help fill the voids with new product lines.
Baked goods and snack foods made with whole grains and ancient grains, such as amaranth, oats, quinoa and spelt, used to be sold primarily in specialty natural and organic food stores, healthfood stores and in mom-and-pop stores catering to local ethnic groups. Now, products containing such grains are starting to appear more readily in bakery departments and bread aisles throughout the United States.
