=Whether they’re playing a no-hitter or just making double plays, bakers aren’t sitting on the sidelines—they’re listening to consumers and making improvements to their products. Some are using non-traditional ingredients or taking a more organic approach, while others are focusing on healthful benefits, authenticity and quality. But there’s one thing they all have in common: They have been impacted by the economy and commodity price surges.
Bakers can hit a home run in today’s market by mixing wholesome, healthful ingredients with some new twists of their own to stand out among the competition. But they still must hold their ground when it comes to pricing and discounting. Even if they have a few strikes-outs along the way, bakers are developing new products to keep on making a hit with consumers.
It’s a year of highs and lows for the tortilla market and we still have to get ‘around the horn’ for six more months. The market has experienced strong growth, but will there be enough white corn production to last out the year, with harsh weather and such hot demand coming into play?
Today’s tortilla chip makers mix better-for-you options with pleasure, as they continue to deliver bold flavors, intricate shapes and a whole lot of fun in each bag.
It’s that time of year again-the holiday season is in full swing. As my
family and I gathered around the Thanksgiving table not too long ago,
one thing we were unanimously thankful for was our health.