The second annual study from Mintel and Nielsen for the Corn Refiners Association analyzes ingredient avoidance for 15,000 consumers based on lifestyle segment, age group and media consumption.
Sugar and sweeteners may seem like they’re being under attack, with rising health concerns as well as the FDA’s proposal to include a separate “added sugars” line on nutrition facts labels. But not all sweeteners are created equal.
Why do they tend to avoid it and how can companies combat negative perceptions?
May 15, 2014
Starting in the 1970s, however, a rising sentiment portraying sugar as a “demon” gained momentum, culminating with the rise in popularity of the Atkins and South Beach Diets.