Consumers continue to reach for their favorite puffed and extruded snacks in their many forms. However, while U.S. shoppers still put tried and true types (like cheese curls and pork rinds) in their cart, they’re increasingly interested in trying new flavor twists, better-for-you bases, and other novel takes on the category.
As part of an unconventional partnership, Pop-Tarts teams up with filmmakers to release a comedic Digital Short written by and starring Jerry Seinfeld, plus limited-edition "Trat-Pops" boxes inspired by the film and multiple in-store and online activations across the country.
This week's Friday Five includes Cheetos' "Other Hand" ad campaign, Blue Man Group's cameo at Pinkbox Doughnuts, the results of Kellanova's 2024 Late Night Snacking survey, and more.
This week's Fun Friday includes new Crocs from Kellanova, beignet burgers in Louisiana, grilled cheese stats, Wow Bow and Roblox partnership, and more.