The company will highlight products within its VERSE (Value, Engagement, Regeneration, Sense of Place and Execution) model, including new travel retail-exclusive products, as it looks to drive further growth in the Americas.
Nestlé International Travel Retail is set to launch the first KitKat made with cocoa mass from beans grown by farmer families engaged in the company’s Income Accelerator Program to European travel retail.
The food category specialist’s latest project aims to support retailers to communicate their sustainability efforts impactfully through communication and instore assets that span the customer journey.