Brach's recently conducted a recent nationwide survey among U.S. adults to uncover consumer preferences on how they plan to celebrate the fall and Halloween season.
Sales are up across segments and expected to increase further.
October 11, 2023
From the impulse section at checkout to robust and ever-growing candy aisles, brands can leverage AI to refine pricing strategies, test promotions, and optimize product assortments.
Pattern’s data science team analyzed pricing and demand data on Amazon during every day of 2022 to understand trends in online demand for Halloween candy.