Mars Wrigley is updating the M&M'S brand’s characters to include more nuanced personalities and underscore the importance of self-expression and the power of community.

M&M'S has unveiled its 2022 Valentine's Day Gift Guide featuring personalized gift options that will help fans show their friends, family or loved ones how much they care.

The annual Best Brands Rankings are calculated using data collected from speaking to thousands of American consumers every day for the brand tracking and measurement tool – YouGov BrandIndex.   

Fans can check out posts on M&M'S Instagram or Twitter beginning Nov. 9 and "hit" their friends with a digital snowball by commenting on the post and tagging a friend.

Located on Kurfürstendamm, a popular, vibrant shopping street, M&M'S Berlin is the third M&M'S flagship store location Mars Wrigley opened this year.

Mars Wrigley has introduced a variety of confectionery and snack products this year, and more are planned for early 2021.

Mars Wrigley Confectionery has launched several items sure to make any candy lover’s Halloween sweet and spooky.

M&M’S, a Mars Wrigley Confectionery brand, has earned one of Nielsen’s Design Impact Awards, which recognize successful package redesigns in the consumer packaged goods space.