The brand's been going strong since 1941, and this year, it's kicking the celebration up a notch.

Soon, when consumers “Taste the rainbow” in a bag of Skittles, they’ll be tasting an all-natural rainbow.

"Snickers Bar is the top-selling and fastest-turning item on shelf, so shoppers will be eager to pick up new Snickers Crisper," says Tim LeBel, v.p. of Sales for Mars Chocolate North America.

This Christmas season, Mars is delivering White Peppermint Candies, Snickers Minis Canes for the Holidays, and M&M’s Twist ‘n Pour dispensers.

The main focal point of the second floor features the Great Wall of Chocolate — the world's largest M&M'S candy wall — offering visitors an amazing photo moment and a chance to create their own customized blend of M&M'S Brand Chocolate Candies from 132 individual tubes.

For a while we thought this was the only way. They're candies. What else can you do but eat those bad boys — preferably as quickly as possible?

The unique and interactive 116-sq.-meter area is a careful mix of famous M&M's characters and the magic of Paris.

Slated to produce M&M’S and SNICKERS, the roughly 500,000-sq.-ft facility is the first new Mars Chocolate North America site built in the last 35 years.

What do you do when seemingly the entire world wants to eat you? You try to get an insurance policy, that's what.

Mars finally plans to give their beloved M&M’S Yellow a moment in the spotlight Sunday night.