M&M's named most trusted confectionery brand in report The brand snags the honor for the 5th consecutive year. Liz Parker Kuhn June 20, 2024 The annual Morning Consult Most Trusted Brand report spotlights standout organizations that have earned the reputation of consumer trust.Read More
Mars announces 2024 Halloween lineup The brand also released inaugural "Tricks, Treats, and Trends" report. Liz Parker Kuhn May 22, 2024 Mars introduces insight-driven seasonal innovations from M&M's and Snickers; Gen Z emerges as "Halloween Heroes."Read More
Brownie Brittle, M&Ms partner on LTO summer mash-up Sweet thin snack maker launches red, white, and blue limited edition mix. Liz Parker Kuhn May 1, 2024 The Brownie Brittle candy inclusion expansion continues with another collaboration with Mars, available nationally now through September.Read More
M&M's launches new packaging for personalized gifts Offerings range from peanut butter treats, to a candy dispenser, to graduation and Father's Day gifts. Liz Parker Kuhn April 30, 2024 M&M's adds personalized, colorful fun for Mother's Day, Father's Day, and graduation gifting.Read More
Taking a look at advertising in the confectionery industry Some candy and snack companies don't run ads as often as you may think. Liz Parker Kuhn April 24, 2024 Seeing advertising in any industry is inevitable—but what I find interesting is that some candy and snack companies don't run ads as often as you may think.Read More
M&M's releases Easter Sundae flavor The brand unveils its Easter lineup, including a limited-edition, on-trend M&M's flavor. Liz Parker Kuhn March 15, 2024 Easter classics from Dove, M&M's, and Starburst are hopping back to delight shoppers, along with new, limited-edition innovations from M&M's.Read More
Fun Friday Super Bowl edition: Totino's limited-edition flavors, M&M's diamond ring, DiGiorno 'doinks,' and more Oreo and Kris Jenner team up in an ad to air during the Big Game. Liz Parker Kuhn February 2, 2024 Super Bowl news from Totino's, M&M's, and Oreo include ads that will air during the game plus celebrity cameos.Read More
Mars unveils Valentine's Day innovations for 2024 The company introduces Dove Promises Dark Chocolate & Strawberry Swirl flavor for the holiday. Liz Parker Kuhn January 25, 2024 Dove, M&M's, and Lifesavers announce the return of seasonal favorites plus new limited-edition innovations.Read More
Mars celebrates Valentine's Day with personalized M&M's The brand is also bringing back its fan-favorite seasonal flavor, White Chocolate Strawberry Shake, for a limited time. Liz Parker Kuhn January 10, 2024 M&M'S launches its 2024 Valentine's Day gift guide on MMS.com to inspire more moments of colorful happiness.Read More
Mars returns to Super Bowl stage with M&M's ad, 'Designed for all Funkind' This will be M&M's ninth Super Bowl ad, dating back to 1998. Liz Parker Kuhn December 20, 2023 New M&M's campaign aims to delight all fans—win or lose—on Super Bowl Sunday.Read More