Back in February 2016, Mars made an announcement that it would remove all artificial colors from its human food products by about 2021. It’s been three years since then, and the commitment is still a work in progress, Mars says.
As consumers demand more information about ingredients and manufacturing processes — and healthier food overall — it may feel like they’re difficult to please. But it appears listening and fine-tuning products and processes can pay off, according to a new report from the American Customer Satisfaction Index
Ethel M Chocolates, a Henderson, Nev.-based subsidiary of Mars, Inc., and maker of premium gourmet chocolates, has revived the beloved classic Mars Bar under its label.
In pointing out that the global business supply chain is “broken,” Mars CEO Grant Reid said business needs to lead “transformational change” in order to tackle the most urgent threats facing the planet and its people.
He led Mars, Inc. in its growth from $1 billion in sales to $35 billion.
August 3, 2016
Forrest Mars, Jr. was a businessman, a philanthropist, a visionary who believed in the benefits of a global economy, and a leader who created a strong set of business values that continue to lead Mars today.
Wrigley and Mars Chocolate North America have implemented a fresh, research-driven approach to driving incremental purchases across all products typically found at check out.