Kinder debuts 'egg-cellent' Easter lineup The lineup ranges from chocolate Easter eggs to hollow figures to cookie bites. Liz Parker Kuhn February 7, 2024 Kinder Chocolate has released its 2024 lineup of Easter products, including new items and returning favorites.Read More
Peeps launches Easter lineup The candy brand will unveil four new marshmallow flavors for the holiday. Liz Parker Kuhn January 10, 2024 The new lineup includes four new marshmallow creations packed with "Peepsonality," as well as fan-favorite classics.Read More
Mintel: 19% increase in new Easter chocolate product launches globally since 2022 The U.S. is among the top five Easter chocolate innovators globally. April 6, 2023 Two in five Americans purchase Easter chocolate, says Mintel.Read More
Tastykake releases new Easter packaging Suggested retail prices range from $2.29 to $4.69. March 29, 2023 Tastykake is "hopping into spring" with classic fan favorite treats decorated in Easter packagingRead More
The 'right' way to enjoy Easter treats: Is there one? 84% of Americans plan to celebrate Easter by sharing or gifting confectionery treats. March 29, 2023 Most consumers say they eat the ears first (78%), while some signaled they eat chocolate bunnies’ feet first (17%) or tail first (5%). Read More
Mars releases M&M'S White Chocolate Marshmallow Crispy Treat, rereleases fan-favorite Easter candies The new M&M'S flavor is a twist on the popular rice crisp dessert. March 27, 2023 Consumers welcome longtime Easter basket favorites from Dove, Skittles, and Starburst along with the release of M&M'S White Chocolate Marshmallow Crispy Treat.Read More
Cadbury selects a cat as the winner of the 5th Annual Bunny Tryouts Crash the Cat, from Boise, Idaho, will stars in the brand's 'Clucking Bunny' commercial this spring. March 21, 2023 Rescued cat and car accident survivor Crash the cat takes home the coveted Cadbury Bunny ears.Read More
JELL-O enters candy category with jelly beans The jelly beans are available in a 12-oz. bag and retail starting at $3.99. March 21, 2023 Jelly beans include classic JELL-O flavors such as lime, cherry, berry blue, strawberry, and orange.Read More
Läderach debuts limited-edition artisanal chocolate bunnies, eggs in time for Easter Suggested retail prices vary from $2.39 to $51.00, depending on product. March 21, 2023 More than 25 seasonal chocolate items available online and in 40 stores across the U.S. and Canada.Read More
HARIBO releases gummies for Easter Brand to feature its classic lineup plus three limited-edition gummies for the holiday. March 21, 2023 HARIBO just announced a plethora of classic HARIBO favorites plus limited-edition Happy Hoppers and Happy Chicks, as well as its Goldbear Easter Tube.Read More