Flavor innovation continues to drive growth across the three categories.
July 9, 2021
With chewy texture profiles continuing to dominate the sugar confectionery market, the jellies, licorice and chews categories are seeing steady growth.
HI-CHEW introduced Strawberry Lemonade earlier this year.
June 16, 2021
The HI-CHEW brand and New York City-based The Doughnut Project have teamed up to celebrate National Candy Month by launching Strawberry Squeeze, a doughnut that highlights the latest HI-CHEW flavor, Strawberry Lemonade.
Award recognizes brands that see increases in retail dollar, unit sales.
November 24, 2020
HI-CHEW's Original Mix peg bag was recognized for its success in increasing retail dollar sales and units during the year that followed the redesign launch.
Fans selected flavor through Fantasy Flavor Games.
October 5, 2020
Last month, HI-CHEW launched the 2020 Fantasy Flavor Games, allowing participants to rank which unique HI-CHEW flavor they would like to see. Candy fans and HI-CHEW fanatics have spoken, naming Strawberry Lemonade the winner.