After being introduced to the market in 2020, HI-CHEW Fruit Combos, featuring Tropical Smoothie and Piña Colada, quickly became a fan-favorite.

HI-CHEW has introduced HI-CHEW Plus Fruit in two new fruity flavors: Orange & Tangerine and Red Apple & Strawberry.

Inspired by consumers' beloved bite-size fruit flavors, the new HI-CHEW Berry Mix stays true to their refreshing origin.

HI-CHEW's Original Mix peg bag was recognized for its success in increasing retail dollar sales and units during the year that followed the redesign launch.

For the first time, HI-CHEW fans have the opportunity to represent the candy brand's personality through fun and fashionable items.

Last month, HI-CHEW launched the 2020 Fantasy Flavor Games, allowing participants to rank which unique HI-CHEW flavor they would like to see. Candy fans and HI-CHEW fanatics have spoken, naming Strawberry Lemonade the winner.

HI-CHEW and The Doughnut Project have teamed up to celebrate America's favorite summer fruit (and HI-CHEW fan-favorite flavor) with the creation of the Watermelon Sugar HI-(CHEW) doughnut.

HI-CHEW's Sweet & Sour Watermelon flavor is now available in a new format: the go-anywhere 10-piece stick.

Over the last decade, Morinaga America has strived to carve out a place in the U.S. confectionery market for its fruity, chewy HI-CHEW brand. But where exactly it fits within the market is not easy to describe.