HI-CHEW is partnering with the Chicago Cubs, St. Louis Cardinals and the Tampa Bay Rays to bring fruity, chewy fun straight to the stadium.

HI-CHEW is offering fans a chance to win a two-night stay at the HI-CHEW Fantasy House in Palm Springs, California.

Available in a whimsical, colorful package, this new mix stands out against the brand's traditional fruit-forward flavors and combinations.

Kawabe has worked with Morinaga for more than 30 years, previously serving as president and CEO of Morinaga Asia Pacific in Bangkok, Thailand.

To celebrate the candy-centric holiday, HI-CHEW and Zola Bakes curated a custom box inspired by one of the latest flavor offerings, HI-CHEW Raspberry.

HI-CHEW has teamed up with Zola Bakes, the rainbow cookie enthusiasts, to create a one-of-a-kind cookie just in time for Halloween. 

TikTok is becoming the go-to app to interact with Gen Z and Millennial consumers, so HI-CHEW is bringing its fun-loving brand to the platform.

With chewy texture profiles continuing to dominate the sugar confectionery market, the jellies, licorice and chews categories are seeing steady growth.

Just in time to celebrate National Berry Month, HI-CHEW Raspberry will be available at participating Menchie's nationwide stores throughout July.

The HI-CHEW brand and New York City-based The Doughnut Project have teamed up to celebrate National Candy Month by launching Strawberry Squeeze, a doughnut that highlights the latest HI-CHEW flavor, Strawberry Lemonade.