Hispanic entrepreneurs have demonstrated substantial levels of resilience and growth since the emergence of the pandemic, and food startups like CHUZA are a direct reflection of this achievement. From the vibrant colors and Mayan-inspired designs to the natural sweet and spicy flavors, the Mexican immigrant founder of CHUZA took its spicy, real-fruit snacks and launched its new flavor, Spicy Nopal.

Given the nopal cacti being known as Mexico's most fundamental symbol for centuries, this new flavor reinforces CHUZA’s core mission of honoring Mexico's true cultural identity. As the Latino community is stepping into its power in the U.S., so are Mexican flavors with its country's most prized delicacy, the cactus—under a sweet and spicy fun layer. Like nopal cacti, CHUZA reflects the same versatility, resilience, and perseverance that has resulted in its growing business success today.

CHUZA has allowed Mexico's authentic spices and vibrant flavors to make their way onto mass retail shelves of about 60 Stater Bros. and another 150 Ralph's stores throughout SoCal and surrounding regions. Since its official launch in June 2021, CHUZA can be found in over 220+ locations throughout San Diego and beyond. Most recently, among 700 submitted applicants, CHUZA was also selected as one of 7-Eleven's "Brands with Heart" winners this year and will soon get the opportunity to be tested at select 7-Eleven, Speedway, and Stripes store—a significant step towards the brand's mission to bring authentic Mexican spices to the U.S. 

Given the substantial lack of accurate representation of Mexican heritage snacks, CHUZA is keeping culture in mind inside and outside its packaging to connect and educate US consumers about Mexico's true cultural essence.

"What sets us apart is the quality of our products consisting of all-natural fruits, 100% Mexican spices, zero artificial coloring and flavors, and, more importantly, our constant pursuit of sharing authentic Mexican culture with our customers while being very proud of living in the U.S.," says Daniel Schwarz, founder of CHUZA snacks.  

Since June 2021, CHUZA has allowed Mexico's vibrant flavors to make their way into mass retail shelves. After one year of distribution, from online to various retail stores like Amazon, Bristol Farms, and Ralphs, CHUZA officially launched in Whole Foods Market starting in November.