FFUPs launches line of indulgent puffs

Company: Front Row Snacks, Inc.

Introduced: March 2022

Distribution: National

Suggested Retail Price: $35.00 (6-pack bags), $59.00 (12-pack)

Product Snapshot: FFUPs, the new innovative snack brand, has launched its line of puffs, available in five savory and sweet flavors: Semi-Historic Sour Cream & Onion, Professional Salt & Vinegar, Grocery Store Cheddar, Unambiguous Cinnamon Toast, and Instant Hot Chocolate. FFUPs (puffs spelled backwards, but wrong) are crunchy and flavorful, and put texture, seasoning, and taste at the forefront, rather than health claims and the nutritional profile.

Founded by self-proclaimed snack expert Sam Tichnor, FFUPs aims to be a stand out in the snack category with nostalgic and decadent flavors, and the ideal crunchy, yet light, craveable texture. FFUPs are available for nationwide shipping on FFUPs.com.

FFUPs launches with five not healthy, craveable flavors made with high quality ingredients, including:

Semi-Historic Sour Cream & Onion - a crunchy and savory bite doused in classic sour cream & onion seasoning
Professional Salt & Vinegar - an ideal balance of piquant and salty
Grocery Store Cheddar - the most craveable version of a classic cheddar puff
Unambiguous Cinnamon Toast - coated with the warm, sweet, and nostalgic flavor of cinnamon sugar
Instant Hot Chocolate - reminiscent of classic hot-cocoa powder, this puff is sweet, with hints of chocolate and mini marshmallows

FFUPs are available for national shipping on FFUPs.com, and can be ordered in packs of six bags for $35 and twelve bags for $59.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.