Customizable OREO cookies with OREOiD

Company: Mondelēz International

Introduced: October 2020

Distribution: National

Product Snapshot: For the first time ever, OREO is letting you customize your cookies! OREO just unveiled a brand new online experience to empower fans to unleash their playfulness and design their OREO cookies their way—introducing OREOiD!

The OREOiD process is simple: STUF it, DIP it, DESIGN it, and PACK it!

On OREOiD, fans can design their OREO cookies including selecting from 8 creme colors, dipping cookies in either milk or white fudge, choosing from 8 sprinkle colors, customizing with an image or text, and selecting packaging.
Fans also have the option to purchase cookies without a design and simply stuff their cookies with the creme color of their choice.
With the option to upload images and/or text to appear on the outside of their cookies, the possibilities are endless!

It’s perfect for gifting too! Just in time for the holidays, OREOiD offers the perfect personalized experience for anyone on your gift list. Whether you’re shopping for a foodie, fashionista or sports enthusiast, OREOiD allows you to easily send a meaningful gift to someone special or customize your holiday celebrations.

“The OREOiD platform provides the opportunity to combine the playfulness of our cookie and the imagination of our fans,” says Olympia Portale, OREO brand manager. “We’re so excited to unveil this new customized experience for our fans to engage with OREO on a whole new level, just in time for the gift-giving season!”

Customize your OREO cookies now by visiting OREO.com/OREOiD.

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.