Sara Lee launches new line of mini cheesecakes

Individually wrapped indulgences gives consumers 'sweet' peace of mind

Company: Sara Lee Desserts

Introduced: July 2020

Distribution: National

Suggested Retail Price: $6.49

Product Snapshot: In honor of National Cheesecake Day on July 30^th, Sara Lee Frozen Bakery has announced the launch of a new line of individually wrapped, easy-to-eat mini cheesecakes. The perfectly portioned treat, Sara Lee Mini Cheesecakes, are packaged in a Peel & Plate cup—perfect for eating on the go or as a plated sit-down snack—and come in three flavor varieties: classic/plain, strawberry, and decadent salted caramel truffle. And most recently, according to a study by Datassential, nearly half of consumers polled were concerned about touching things that others have touched—and individually wrapped items provide consumers the peace of mind to enjoy a low contact, safe treat.

”Sara Lee Mini Cheesecakes are on-trend now more than ever because they’re individually wrapped snacks that you can eat right out of the cup with a fork or spoon,” says Ryan Malone, Sara Lee Frozen Bakery chief marketing officer. “We’re pleased to answer increasing consumer demand for ‘touchless snacking’ with our innovative packaging that helps consumers feel confident about the safety of their food.”

Cheesecake is unarguably one of America’s favorite desserts, found on over one third of all restaurant menus, according to Datassential Menu Trends (June 2020) and almost half of restaurant owners rate cheesecake as one of their top 3 selling desserts. Sara Lee Sara’s Selections Mini Cheesecakes (SRP: $6.49 / 4 cheesecakes per box) are available in the grocery freezer aisles and will be available in select food venues nationwide.

Cheesecake Fun Facts:

The first recorded cheesecake recipe comes from the ancient Greek writer Athenaeus and was served to athletes at the very first Olympic Games, in 776 BC.
The Romans spread the tradition of cheesecake from Greece across Europe. Centuries later, cheesecake appeared in America, with a variety of regional recipes brought over by immigrants.
The iconic Sara Lee name dates back to 1949, when Charles Lubin named his cream cheesecake after his then 8-year-old daughter.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.