'Bake to the Future' special episode: Communicating in a crisis, with Jim Antrup of Tippin's Gourmet Pies

In this special episode, Jim Antrup, VP of marketing & sales at Tippin’s Gourmet Pies, shares how Tippin’s has been impacted by this crisis and some of the ways they are overcoming these challenges while keeping team members’ well-being the number one priority. He tells ABA how Tippin’s has adjusted their communications as well as their production to meet the growing demand in the retail stores, and decrease in demand in foodservice.

This conversation was recorded on April 27, 2020.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.