Base Culture to unveil new packaging and reformulated low-sugar brownies

Base Culture new packaging and low sugar brownies

Company: Base Culture

Introduced: March 2020

Distribution: National

Suggested Retail Price: $1.99-$9.99

Product Snapshot: Base Culture, maker of Paleo and gluten-free baked goods and snacks, is kicking off 2020 with some exciting developments. The brand, wholly committed to producing quality baked goods that keep you feeling your best, is launching all-new, refreshed packaging this spring, but will also reduce the sugar in their popular Almond Butter Brownies and Cashew Butter Blondies by 40 percent to 15 grams. These wholesome treats will provide the same delicious taste consumers know and love, but with an improved nutritional profile.

Just last summer, Base Culture introduced their Original Keto Bread and 7 Nut & Seed Bread. Due to overwhelming consumer demand for all things Keto, this launch has been incredibly successful thus far. As if the relaunch of new packaging and new formulas wasn't enough, Base Culture has been named a NEXTY award finalist for their Original Keto bread in the frozen category.

"We've always been committed to providing delicious baked goods that satisfy our consumers. Our pure Paleo ingredients have always been beautiful on the inside, but our fresh new packaging will strengthen our branding and have us looking just as beautiful on the outside," said Jordann Windschauer, founder of Base Culture.

When Windschauer started her 30-day Paleo challenge in 2012, she couldn't find any truly Paleo baked goods that were nourishing, clean and delicious. She stepped up to the challenge and began creating her own bread, brownies, and almond butters. Since then, Windschauer's line of baked goods and snacks has spread like wildfire, and today Base Culture can be found in major retailers such as Albertsons, Whole Foods, Kroger, Walmart, Safeway, Wegmans, and Sprouts.

"We come from humble beginnings, but have stayed persistent," stated Windschauer. "Base Culture has been on a really steady, fast growing trajectory. We're so optimistic about all that's ahead in 2020."

The brand's refreshed packaging is set to hit shelves late February through early April 2020. SRPs are as follows: