DiGiorno Rising Crust Meatless Supreme pizza with SWEET EARTH Awesome Grounds

Company: Nestlé USA

Introduced: Spring 2020

Distribution: National

Product Snapshot: Nestlé is launching a new meatless DIGIORNO pizza made with SWEET EARTH Awesome Grounds, a plant-based ground beef alternative.

DIGIORNO Rising Crust Meatless Supreme with SWEET EARTH Awesome Grounds will help satisfy consumers looking for convenient and meat-free options from brands they know and trust. Similar to the original offerings with real meat, this new recipe has the same high product quality, taste and texture.

Consumers are increasingly showing interest in adopting a ‘flexitarian’ lifestyle — making an active choice to incorporate more plant-based meals into their diets, while occasionally eating meat or fish. In recent years, the demand for meals made with meat alternatives has gone mainstream. According to a consumer survey commissioned by Nestlé USA, nearly half have either integrated plant-based meat into their diet or would consider doing so long-term and 3 in 10 who have not yet tried plant-based meat responded that would do so if they had the opportunity. Nearly half also say that they would be very likely to try plant-based meat if used in pizza or lasagna.

“There’s no denying the current modern food movement is revolutionizing the plant-based space,” said John Carmichael, president of the foods division at Nestlé. “By adding Sweet Earth Awesome Grounds to DIGIORNO offerings, we’re able to offer our customers the chance to incorporate plant-based meals into their diets while still enjoying the same convenience and delicious flavor of brands they know and trust.”

Acquired by Nestlé in 2017, Sweet Earth is the creator of dozens of plant-based offerings, including the Awesome Burger and Awesome Grounds, which both launched in supermarkets across the U.S. in October. Awesome Grounds are made from textured yellow pea protein, wheat gluten, canola oil coconut oil, and other fine ingredients and contains 16g of protein and 4g of fiber per serving.

The new DIGIORNO pizza will be available in spring 2020 on Amazon Fresh.

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