Fourpoints energy bars, with prunes

Company: Fourpoints

Introduced: October 2019

Distribution: National

Suggested Retail Price: $36.00 (box of 12)

Product Snapshot: The world comes to California for prunes, and so does energy bar innovator, Fourpoints. Denver-based Fourpoints is the first-and-only energy bar to feature California Prunes as the star ingredient.

“The energy bar category is crowded and full of the same old date based and syrup-based bars,” said Kevin Webber, co-founder of Fourpoints. “You have to have a one-of-a-kind product to stand out, and for us, that means a one-of-a-kind ingredient: California Prunes. We created our product out of both passion for outdoor recreation and out of personal need for a low-glycemic, better functioning bar inspired by our families fight with diabetes.”

Fourpoints is disrupting the energy bar market by taking full advantage of the fresh, naturally sweet taste and exceptional nutritional profile of California Prunes.

“California Prunes have a low-glycemic index meaning a slower rise in blood sugar that increases satiety to delay hunger during exercise. This makes prunes an ideal energy source,” said Leslie Bonci, registered dietitian, sports nutrition expert, and California Prune Board nutrition consultant. “California Prunes deliver the nutritional clout of macros (carbohydrates and fiber), micros (vitamins and minerals), and phytos (polyphenols). They are neat little bites that add big taste delight.

Fourpoints bars are crafted to offer hours of slow-burning energy without the dreaded “spike and crash” typically associated with higher-glycemic bars that make up much of the category, adds Webber.

“We use only the highest-quality ingredients, like prunes – exclusively sourced from California – to make Fourpoints bars,” said Webber. “Those seeking action and adventure deserve an energy bar that delivers clean energy, tastes amazing, and is easily enjoyed on-the-go, too. Fourpoints and California Prunes deliver on both.

Fourpoints energy bars are available nationally at REI, regionally in the Denver area at Safeway and King Soopers, and on the Fourpoints website at www.fourpointsbar.com. They come in five unique flavors including Alpine Apple Pie, Backcountry Banana Bread, Mountain Mocha Espresso, Powder Day PB&J, and Trailhead Gingerbread and can be purchased by the box of 12 for $36.00 USD. This fall their flagship line converts to 100 percent hemp-based protein while introducing a hemp-free tactical line using whey protein isolate for active duty military and professional athletes. For more information about California Prunes, visit www.californiaprunes.org.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.