Taura to launch new high-fiber fruit solution at FIE

Company: IFF

Ingredient Snapshot: Taura Natural Ingredients is launching a new range of fruit solutions which deliver the benefits of fiber without compromising on taste or texture. JusFruit Fibre+will be showcased at Food Ingredients Europe (December 3-5, Paris).

There is rising awareness of the importance of gut health for both physical and mental well being. However, obtaining sufficient amounts of fiber from dietary sources can be tough – adults are recommended to eat at least 25g a day, but the average portion of fruit provides just 1.3g.

This is driving demand for convenient products that can boost fiber intake. High-fiber is now in the top four claims for new bakery and snack product launches, and there has been a 12.8 fiber increase in snacks with a high-fiber claim since 2016.

To help meet consumer demand for tasty, high-fiber snacks, Taura has developed a new range of fruit solutions with added high-fibre ingredients. JusFruit Fibre+ allows manufacturers to create low-calorie products with more than 20g of fiber per 100g without compromising on taste or texture.

JusFruit Fibre+ is available as a standalone snack, a paste, or an inclusion in healthy snacks.

Made using Taura’s unique URC process, the solutions in the range contain up to 15 percent less sugar than regular fruit inclusions. Vegan, preservative-free and allergen-free, they also offer excellent mouthfeel. Benefits for manufacturers include moisture migration control, flexible formulations and easy line extensions.

Els Vandenberghe, R&D Manager at Taura EMEA, said: “Consumers are increasingly aware of the many health benefits offered by fiber, but there is a big gap between recommended intake and actual intake. This means high-fiber will continue to be an important claim, particularly in the healthy snacking sector. The JusFruit Fibre+ range is perfect for manufacturers who are committed to healthy and responsible snacking and want to offer high-fibre products without compromising on taste or texture.”

Taura will be exhibiting at Food Ingredients Europe (Stand 6N101), As well as JusFruit Fibre+, it will be showcasing fruit tablets in the new FIE Tasting Bar.

Peter Forceville, Head of Sales & Marketing at Taura EMEA, said: “We wanted to inspire visitors and sample something new and unique. We chose fruit tablets as a new individual snacking format with a completely new positioning compared to existing products on the market.”

Additionally, visitors will be able to sample a new Taura product with functional properties. Filed for patent, it will be available to sample in the New Product Gallery.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.