Company: Frito-Lay North America
Website: www.smartfood.com
Introduced: October 2019
Distribution: National
Suggested Retail Price: $3.99
Product Snapshot: Snacking just got smarter, and more delicious with the introduction of Smart50, the latest innovation from the Smartfood brand. Air popped and full of flavor, Smart50 is available in White Cheddar and Sea Salt, bringing consumers two satisfying flavors at 50™ calories per cup or less.
The new product line offers great tasting, ready-to-eat popcorn perfect for any occasion, whether you are on-the-go or looking for something easy to snack on at home. It delivers on the same delicious taste that consumers already know and love from Smartfood using high-quality and carefully selected ingredients to create a better-for-you option.
“With the launch of Smart50, we wanted to show consumers that making smart choices doesn’t mean having to sacrifice fun or flavor,” said Tracey Williams, senior director of marketing, PepsiCo. “As our latest innovation, Smart50 extends our brand mission to provide simple and transparent ingredients and is designed to make consumers feel good about their snacking choices.”
Featuring a sleek new packaging design that looks as good as it tastes, Smart50 is made from 100 percent whole-grain popcorn and promises an enjoyable snacking moment that is free of artificial flavors and preservatives.
Along with the new packaging, Smartfood’s social channels received a glow-up– now featuring the same pop art-inspired illustrations seen on the bag, paired with content that emphasizes the fun, playful personality of the Smartfood brand. Fans can visit Smartfood’s Instagram account @smartfoodpopcorn to get their latest snacking news.
Smart50 is available at retail stores nationwide and comes in 5oz and 6oz bags at $3.99. To learn more about Smart50 and purchase online, please visit https://www.smartfood.com/.
