TIG savory snack bars

Company: Insurgent Brands

Introduced: October 2019

Distribution: National

Suggested Retail Price: $19.99 per 12-pack

Product Snapshot: There's officially a new way to satisfy your favorite junk food cravings like pizza, buffalo wings and BBQ chips—without any of the guilt. The makers of RXBAR, Insurgent Brands, have announced the launch of their newest brand TIG. This line of savory snack bars comes in bold flavors, but are made from a core of wholesome plant-based ingredients you can feel good about eating. TIG is now available nationwide online at TigSnacks.com and will be rolling out later this year on Amazon.

"Snack cravings aren't just for the sweet tooth - we've all experienced that instant craving for something different, savory or bold, without the guilt feeling that comes afterwards," said Victor Lee, CMO, RXBAR. "TIG makes it possible for snack bars to provide the same indulgent flavors people crave while maintaining better-for-you ingredients."

TIG is made with premium, plant-based core ingredients including puffed chickpeas, roasted green lentils and crispy wild and brown rice. It is also gluten-free, non-GMO and nut-free. The savory snack bar is available in four craveable flavors—BBQ, Buffalo, Pizza and Chili Lime.

Each bar contains 140 calories, 7 grams of fiber and 1-2 grams of total sugar (varies by flavor), making for a better-for-you snack option that only tastes like an indulgence. TIG can be purchased online nationwide at tigsnacks.com.

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.