LARABAR protein bars

Company: General Mills

Introduced: June 2019

Distribution: National

Suggested Retail Price: $7.49 per 4-count, $1.99 per bar

Product Snapshot: These bars are packed with 11 grams of plant-based protein from peas and nuts. Available in Lemon Blueberry Muffin, Chocolate Peanut Butter Cup, Apple Cobbler, and Almond Butter Chocolate Brownie. Each flavor is gluten-free, vegan, dairy-free, non-GMO and made with just eight or fewer plant-based ingredients.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.