Krispy Kreme summer-themed doughnuts

Tastes of Summer Arrive at KRISPY KREME® with Return of Lemon Glaze and New Fruit-Inspired Collection

Company: Krispy Kreme

Introduced: April 2019

Distribution: National

Product Snapshot: For Krispy Kreme and its fans, summer is so close you can taste it. Literally!

Some of summertime’s most popular fruit flavors will be hitting Krispy Kreme shops over the next few weeks, starting with a fan favorite – Lemon Glaze is back! Available for one week only Monday, April 22 through Sunday, April 28 at participating Krispy Kreme shops across the U.S., Krispy Kreme’s Lemon Glazed Doughnut features the perfect pairing of zesty fresh lemon and Krispy Kreme’s sweet, signature glaze, embodying the essence of summer in one melt-in-your-mouth doughnut.

Then, beginning Monday, May 6, the summertime fruit flavor exploration really takes off when Krispy Kreme introduces a Fruit-Inspired Collection featuring three, all-new fruit-flavored doughnuts:

Pineapple Doughnut: This brightly decorated doughnut is bursting with pineapple filling so delicious you’ll think you’re in the tropics.
Key Lime Doughnut: A fresh take on summertime, this doughnut is filled with Key Lime Kreme to give you the tartness you crave, balanced with the sweetness of a Krispy Kreme doughnut.
Strawberry Doughnut: This doughnut is jam-packed with strawberry filling and decorated to resemble one of summer’s tastiest fruits.

Krispy Kreme’s new fruit-flavored doughnuts, featuring picture-perfect, bright and colorful designs, will be available through Sunday, June 16 at participating Krispy Kreme shops across the U.S.

“Winter? No. Summer is coming. Come in and get an early taste today,” said Dave Skena, chief marketing officer for Krispy Kreme Doughnuts.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.