Sun-Maid Sour Raisin Snacks

Company: Sun-Maid

Introduced: August 2019

Distribution: National

Suggested Retail Price: $3.99

Product Snapshot: Sun-Maid will be re-launching its Sour Raisin Snacks this summer—a pleasantly surprising, sweet yet tangy twist on raisins that kids and even parents will enjoy!

Taking the term nature’s candy to a whole new level, these sours raisins come in strawberry, watermelon, grape (yes, a grape-flavored raisin!) and mixed berry flavors. Naturally sweet and sour, these Sour Raisins are simply whole raisins with real fruit juice flavoring with no artificial flavors or colors!

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.