Forno de Minas Pão de Queijo Multigrain and Pão de Queijo Cheese Sticks

Company: Forno de Minas

Introduced: January 2019

Distribution: National

Suggested Retail Price: $3.99

Product Snapshot: This month, Forno de Minas—the international brand behind the authentic “Brazilian bites for cheese lovers” created in Brazil’s heartland—is expanding its presence in the U.S. market with the introduction of two new products: Pão de Queijo Multigrain and Pão de Queijo Cheese Sticks.

“We are incredibly excited to introduce these two new delicious products to the U.S. market!” said Forno’s marketing manager Tamyres Romano. “Our Pão de Queijo Multigrain is a product that addresses the growing need for healthier options, and the Pão de Queijo Cheese Sticks are ideal for our cheese lovers who enjoy entertaining guests.”

The Pão de Queijo Cheese Sticks showcase the fun side of Pão de Queijo, containing 17 percent more cheese than the original cheese rolls for a more flavorful bite, and are perfect for sharing given their dipping-friendly shape. They pair nicely with marinara sauce and guacamole, conjuring images of parties and get-togethers.

The Pão de Queijo Multigrain rolls, on the other hand, are for the more health-conscious eater. They boast more fiber; a variety of grains like golden and brown flaxseed and sunflower seeds; and are a lactose-free and gluten-free option. Soft on the inside with a slight crunch on the outside, Pão de Queijo Multigrain is a great side for lunch and dinner and a healthy option for a well-balanced breakfast.

Par-baked and only a five-minute prep in your oven, Forno’s two new products are both easily prepared, versatile offerings that are all-natural, gluten-free, allergen-friendly and yeast-free. The creation of "Dona" Dalva, Forno is dedicated to offering all-natural products made from locally sourced ingredients. Pão de Queijo started as an easy-prep delight Ms. Dalva baked for family and friends, but in 1990 she began selling her delicacy in a small shop in the state capital. It quickly became the go-to snack food for millions of Brazilians, and in 2014 Forno’s Pão de Queijo entered the U.S. market, finding a home in supermarkets, movie theaters and restaurants across the nation.

Today, Forno’s Pão de Queijo has taken flight in Brazilian hotbeds like Boston, Miami and New York, and it’s especially flying off the shelves in Texas at both local grocers and mass distributors (Target, Walmart, HEB, Central Market).

“It's always exciting to think of new ways to meet the needs of the American market,” continues Romano. “With the emphasis on nutrition, flavor and convenience, we look forward to having consumers experience Pão de Queijo in new and creative ways."

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.