The Popcorn Factory Kettle Krave! popcorn

Kettle Krave! popcorn buffalo wing and creamy ranch

Company: 1-800-FLOWERS

Website: www.thepopcornfactory.com

Introduced: April 2019

Distribution: National

Suggested Retail Price: $3.99

Product Snapshot: The Popcorn Factory introduced Kettle Krave! at the Winter Fancy Food Show recently.

Kettle Krave! is a new brand delivering a duo of two different flavors of crisp kettle corn kernels expertly blended together to create mouthwatering flavor combinations that intensify with every bite

Kettle Krave! will be available in select retailers in spring 2019, featuring Maple/Bacon, Buffalo Wing/Creamy Ranch, and Honey/Barbecue flavors.

The brand will continue to roll out new flavor combinations in the coming months including Cracked Pepper/Sea Salt, Peanut Butter/Jelly, Buffalo Wing/Bleu Cheese and innovative varieties like Pineapple/Habanero, Spicy Coca/Peppermint, Grilled Cheese/Tomato Soup.

The popcorn will be available in select retailers in spring 2019 (April, but still TBD). 6 oz. bags will retail for $3.99, and a larger club pack size option is expected to launch in summer 2019. There are no confirmed plans for an e-commerce launch at this time, but the brand will continue rolling out new flavors following the initial launch, including Pineapple Habanero and Peanut Butter & Jelly flavors (expected late summer/fall 2019).

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.