Puffworks Baby Organic Peanut Butter Puffs

Company: Puffworks

Introduced: November 2018

Distribution: National

Suggested Retail Price: $27.00 (pack of 12)

Product Snapshot: To celebrate National Peanut Butter Lovers Month, Portland-based startup Puffworks expands its snack line to include Puffworks baby organic peanut butter puffs. Puffworks baby provides parents who are looking for an organic, clean-label peanut snack a great option for their babies, based on new medical guidelines which now encourage early introduction of peanut to infants.

The National Institute of Allergy and Infectious Diseases (NIAID) and the American Academy of Pediatrics (AAP) recommend introducing peanuts to infants starting as early as 4-6 months of age. The new guidance stems from the findings of The Learning Early About Peanut Allergies (LEAP) study, which showed up to an 86 percent reduction in the development of peanut allergy in infants who ate peanut food compared to those who did not.

"We all know someone who suffers from a peanut allergy and see first-hand how scary it can be," said Holly Sturdivan, director of marketing for Puffworks. "If we can help minimize the prevalence of peanut allergies while also giving parents a clean-label snack option for their infants, it is something we want to support. Plus, as a mom, I feel good about feeding Puffworks baby to my daughter long term because they are organic and more nutritious compared to other infant/toddler snack foods."

Puffworks baby organic peanut butter puffs are USDA-Certified Organic, Gluten-Free, Non-GMO Project Verified, and Kosher. They are also low in salt, contain no added sugar, and are made with whole grains.

"Among millennial parents, 44 percent have not heard of the new NIAID guidelines for introducing peanut foods to infants," said Sherry Coleman Collins, RDN and consultant for the National Peanut Board. "As the National Peanut Board works to educate parents on these guidelines, we're excited that Puffworks baby can provide a nutritious peanut snack option to help them introduce peanuts to their babies."

Puffworks baby peanut butter puffs are sold in a pack of 12 for $27. Customers can purchase directly from the company or on Amazon. For more product information please visit http://www.puffworks.com/baby.

Puffworks also sells crunchier versions in three flavors of organic peanut butter puffs: Original, Dark Chocolate and Honey in two sizes (3.5 oz) and single-serve (1.2 oz). You can purchase them at Natural Grocers throughout the U.S., New Seasons Market, Market of Choice, Whole Foods Pacific Northwest locations and on Amazon.

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