Company: Oberto Brands
Website: www.oberto.com
Introduced: October 2018
Distribution: National
Suggested Retail Price: $2.99 (trail mix), $5.99 (smoked sausage), $5.99 (turkey jerky)
Product Snapshot: Oberto Brands is proud to announce a major expansion of Pacific Gold Reserve, its gourmet craft meat snacks brand, with the addition of Jerky Trail Mix, Smoked Sausage Sticks and Cracked Peppercorn Turkey Jerky.
Craft jerky is the fastest growing segment by distribution and the Pacific Gold brand has positioned itself solidly near the top of this red hot sector. The unveiling of the new Pacific Gold Reserve products furthers the brand’s laser focus on differentiating itself in the booming meat snacks category which has exploded to more than $3 billion dollars in annual revenue (Source: Nielsen ScanTrak).
“Pacific Gold Reserve is a high-quality craft meat snacks brand made with the millennial foodie in mind. We believe the new craft jerky will further resonate with Millennials who are seeking more sophisticated and adventurous delicious snacking options packed with high protein,” said Tom Hernquist CEO of Oberto Snacks. “We are excited for these artfully crafted innovations to attract even more new consumers to our growing category.”
Pacific Gold Reserve’s Jerky Trail Mix is made with grass fed, tender jerky and a premium blend of fruits, nuts and fair trade certified dark chocolate and seeds. The trail mix comes in three gourmet flavors including: Cracked Peppercorn Turkey Jerky with Dark Chocolate and Expresso Beans, Bourbon Glazed Beef Jerky with Cherries and Walnuts and Korean BBQ Recipe Pork Jerky with Mango and Papaya. All three are made with no artificial ingredients, nitrates, MSG or corn syrup. The smoked sausage sticks come in three unique flavors: Sweet Italian, Original Smoked Recipe and Spicy Chorizo. The sticks are gluten free and made with agave and 100% sea salt. The last meat snack that Pacific Gold Reserve is adding to their line up is Cracked Peppercorn Turkey Jerky. Peppered continues to be the third most preferred flavor by consumers. The jerky is made with turkey raised without antibiotic or hormones, is gluten free and high in protein.
All of the new products have no artificial ingredients, preservatives, MSG, nitrates/nitrites, corn syrup, are made with sea salt and are gluten free. With these new product innovations, Oberto Brands reaffirms their commitment to the Pacific Gold Reserve’s mission of providing delicious, convenient, and better-for-you snacking products that enable their core adventurous Millennial consumer demographic to make better and healthier snacking decisions.
